Project Introduction
During DesignUP, an intensive, eight-hour collaborative design event, I worked as part of a three-person team to produce a suite of marketing materials for a local nonprofit, the Parent Resource Center.
the challenge
The primary challenge was rapidly overhauling the organization's visual identity within a tight eight-hour timeframe to increase community recognition. We needed to transform their existing, cluttered promotional materials into a cohesive, engaging system that could be easily adapted across both digital and physical touchpoints to reach more families.
our solution
The primary challenge was rapidly overhauling the organization's visual identity within a tight eight-hour timeframe to increase community recognition. We needed to transform their existing, cluttered promotional materials into a cohesive, engaging system that could be easily adapted across both digital and physical touchpoints to reach more families.
the result
The resulting design system provided the Parent Resource Center with a clear, inviting, and highly recognizable visual identity. At the end of the eight-hour sprint, we successfully presented the comprehensive pitch deck to the nonprofit directors, professors, and fellow participants, delivering actionable, ready-to-use assets that directly addressed their community outreach goals.
